Sales and Marketing

Brand Identity Excellence
Sales Excellence view
Marketing Excellence view
Prospecting Excellence
Sales Management Excellence
Key Account Management Excellence
Customer Service Excellence
Commercial Negotiation Excellence view

Leadership and Management

Leadership Excellence view
Coaching Excellence
Performance Management Excellence
Strategic Planning Excellence view
Finance Excellence for Non-Financial Managers view
Project Management Excellence

Teamwork

Teambuilding Excellence
Diversity Excellence

Communication and Presentation

Presentation Excellence view
Facilitation Excellence view
Interpersonal Excellence
Media Interaction Excellence

THE WORKSHOP INCLUDES:

•	Overall marketing philosophy
•	Application of the marketing principles
•	Strategic issues facing marketers
•	Marketing trends and barriers
•	Market driven strategy
•	Determining market segmentation
•	Brand Strategy - Brand Equity - Brand Loyalty
•	Promotional Strategy
•	Building a Practical Marketing Plan

PRINCIPLES OF MARKETING

A course designed to provide learners with an overall grasp of the fundamentals of marketing. This programme is geared to ensuring that learners are given an introduction to marketing in its broadest sense.

PDF RESOURCE
History of Marketing