A course designed to provide learners with an overall grasp of the fundamentals of marketing. This programme is geared to ensuring that learners are given an introduction to marketing in its broadest sense.

THE WORKSHOP INCLUDES:

• Overall marketing philosophy
• Application of the marketing principles
• Strategic issues facing marketers
• Marketing trends and barriers
• Market driven strategy
• Determining market segmentation
• Brand Strategy - Brand Equity - Brand Loyalty
• Promotional Strategy
• Building a Practical Marketing Plan